COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Willistein quote English Social media Help overcome vaccine hesitancy Together We Will Download
Covered by insurance English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
FDA authorization Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Already had COVID-19 English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Why EUA but not approved Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
2nd dose appointment reminder English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
2nd dose same maker English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Why should I trust the process English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Are people dying from the vaccine English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Virus mutation English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Can people under 18 get vaccine Spanish Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Gov Inslee quote English Social media Other related COVID-19 prevention Together We Will Download
Vaccine prevent new strain English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Normal to have side effects English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Hugging Mother's Day Spanish Social media Help overcome vaccine hesitancy Life After Vaccine, Together We Will Download
Vaccine appointment reminder checklist English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine providers English Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
Dr. Lutz quote English Social media Help overcome vaccine hesitancy Together We Will Download
About B117 English Social media Other related COVID-19 prevention Masks Download
Questions to ask your doctor English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
COVID vaccines do not alter DNA Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Keila quote Spanish Social media Help overcome vaccine hesitancy Together We Will Download
Will the vaccine be mandatory English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccines and miscarriage Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Patricia quote Spanish Social media Help overcome vaccine hesitancy Together We Will Download