COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Pfizer and Moderna MRNA English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine and infertility Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Dr. Johnson quote English Social media Help overcome vaccine hesitancy Together We Will Download
Is the vaccine safe/effective? English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
What does comorbidity mean English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Marissa quote English Social media Help overcome vaccine hesitancy Together We Will Download
Is it dangerous for elderly English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
FDA authorization English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Patrick quote English Social media Help overcome vaccine hesitancy Together We Will Download
Vaccine syringe photo English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Why EUA but not approved English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download