Overview of the things to consider before, during and after emergency events.
Pre-Event Activities
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Conduct a needs assessment for crisis and emergency risk communication.
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Develop a crisis/emergency risk communication plan.
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Evaluate channels to use for public communications.
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Determine the functions needed to carry out the plan.
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Determine the resources needed to carry out the plan.
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Prepare team to carry out the plan.
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Prepare fact sheets, talking points and press releases ahead of time that you can quickly alter.
Event Steps
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Verify situation.
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Conduct notifications.
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Assess level of crisis.
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Organize assignments.
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Prepare information and obtain approvals.
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Release information to public.
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Monitor, maintain, and make adjustments for the remaining life of the crisis.
Post-Event Activities
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Provide for the well-being and recovery of the communication team.
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Conduct public education.
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Monitor messages and events (media, public, partner, stakeholders).
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Debrief response team (early).
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Review data on messages, delivery, and effects.
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Compile and analyze comprehensive set of data.
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Develop results/lessons learned and report measures of success.
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Establish a new state of readiness and implement ERC plan changes.