Shopping Tip
NEW! Starting January 6th, 2025, you can buy breakfast cereal in any package size up to 36 oz!
You can choose:
- Any package size up to 36 oz
- Any brand
- Boxes or bags
- Ready to eat (cold cereal)
- Instant or regular (hot cereal)
- Gluten free
- Organic
Examples of cold cereal varieties:
- Corn flakes
- Bran flakes
- Crispy rice
- Corn squares
- Rice squares
- Oat squares
- Wheat squares (frosted and unfrosted)
- Toasted oats/O’s (plain and multigrain)
- Honey oat clusters with nuts
Examples of hot cereal varieties:
- Creamy rice
- Creamy wheat
- Malted barley
- Oatmeal (unflavored individual serving packets
WIC-approved cereals meet specific nutritional criteria. We make sure:
- Our cereals contain limited sugar.
- Our cereals contain iron.
- 75% of our approved cereals are whole grain.
Shopping Tip
Use the “Tips for Buying WIC Breakfast Cereal” handout to help find cereals and package sizes that work best for your family, plus a complete list of WIC-approved cereals.