COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Pfizer - FDA Fully Approved German Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Tagalog Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Urdu Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Arabic Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Japanese Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Telugu Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Get Tested WA English Social media Other related COVID-19 prevention COVID-19 Testing Download
Get Tested WA Spanish Social media Other related COVID-19 prevention COVID-19 Testing Download
Pfizer - FDA Fully Approved Nepali Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Tigrinya Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Get Tested WA English Video Other related COVID-19 prevention COVID-19 Testing Download
Pfizer - FDA Fully Approved Oromo Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Get Tested WA Spanish Video Other related COVID-19 prevention COVID-19 Testing Download
Pfizer - FDA Fully Approved Tamil Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Dr. Mabel's Vaccine Message Spanish Radio Help overcome vaccine hesitancy Together We Will Download
WSNA Justin G.'s Vaccine Message English Radio Help overcome vaccine hesitancy Together We Will Download
Teresa's Vaccine Message Spanish Radio Help overcome vaccine hesitancy Together We Will Download
Pfizer - FDA Fully Approved Chinese, Traditional Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Punjabi Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Hindi Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Russian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Chinese, Simplified Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Korean Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Vietnamese Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download